Discover the Best Support for Pregnancy and a More Comfortable Labor
At CUB, we believe every birth experience should feel safe, supported, and empowering—for both you and your baby. Upright labor positions naturally encourage your body’s optimal physiology during childbirth, helping you manage the sensations of labor and making it easier for your little one to arrive.
That’s where the CUB comes in. Designed by a UK-registered midwife, the CUB is a versatile, adaptable support that promotes instinctive birthing positions and helps ease discomfort throughout pregnancy and labor. Crafted from hospital-grade, recyclable materials, it’s made to the highest standards for a safe, healthy birth—at home or in the hospital.
Why settle for an ordinary birthing ball?
The CUB isn’t just another birthing ball—it’s the only inflatable product in the world created specifically for pregnancy, labor, and birth. It combines the benefits of birthing balls and birth stools, without any of their drawbacks. Whether you’re moving freely, need extra support, or even have medical considerations like an epidural, the CUB adapts to your needs and helps you find the most comfortable, effective positions.
While traditional options like gym balls, birth stools, couches, and beds all have their place, they can be limiting. Gym balls require balance and aren’t always comfortable—especially for those with pelvic pain or in active labor. Birth stools are designed for just one stage of labor and need a high level of mobility. Hospital beds and couches work only in certain settings or situations.
The CUB is different. You can sit, kneel, lean, squat, or rest on it—even use it safely on a bed if you have an epidural or need extra monitoring. It’s bio-compatible, certified free from harmful chemicals like phthalates and PCBs, and has a soft, supportive surface with no rigid parts.
Why choose CUB?
- Invented by a midwife, inspired by real birth experiences
- Supports a wide range of upright positions for comfort and mobility
- Safe for use at home, in hospitals, or birth centers—even with an epidural
- Made from medical-grade, recyclable materials—kind to you and the planet
- Free from toxic plasticizers and rigid surfaces
We’re here to help you feel confident and comfortable through every stage of your journey. If you have questions or want to share your own CUB story, we’d love to hear from you!
Ready to experience the difference? Explore our CUB products and discover a new level of support for pregnancy and birth.
