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Shop for Pregnancy, Birth, and Breastfeeding Essentials

Explore our carefully chosen range of pregnancy products, support devices and natural birthing aids designed to guide you from pregnancy to parenthood. Our flagship product, the Comfortable Upright Birth (CUB), is here to make your birthing journey more comfortable and empowering.

Why Choose the CUB?

Created by a midwife, the CUB is the only patented inflatable support specifically designed for pregnancy, labor, and childbirth. It combines the benefits of birthing balls and stools while promoting mobility, easing pelvic discomfort, and supporting a variety of comfortable labor positions and upright birth positions.

Versatile and Safe

• Adaptable for All Settings: Perfect for use at home, in hospitals, or birth centers, the CUB supports sitting, kneeling, squatting, leaning, and resting. It's an essential piece of homebirth equipment.
• Epidural-Friendly: The CUB provides stable, safe support even on a hospital bed with a single inflation.
• Award-Winning Quality: Made from medical-grade, phthalate-free PVC, the CUB ensures safety and comfort throughout labor.

Benefits of the CUB

The CUB helps you adopt early labor positions and upright birth positions, which can reduce discomfort and provide significant pain relief during labor. Unlike traditional birthing balls, the CUB is specifically designed for natural birth, offering superior comfort and support.

Loved by Moms and Professionals

Endorsed by midwives, doulas, and physiotherapists, the CUB is trusted worldwide for its ability to support natural movement and improve the birthing experience. Moms and families in over 100 countries around the world purchase their own CUB too. 

Ready to Enhance Your Birthing Journey?

Shop now for the CUB and other essentials to support you through pregnancy, labor, and parenthood.